Reach the right people with paid search and social campaigns built around your business, your budget, and the inquiries that matter.
Make your advertising count
Your advertising should support the work you want more of. Willow Lake Digital Solutions helps you reach relevant customers and understand what happens after they click.
We bring campaign strategy, ad creative, conversion tracking, and ongoing management together, with clear communication from planning through performance reviews.
What your campaign can include
Choose the channels that fit your customers. Your proposal defines the platforms, creative, and management included in your campaign.
Reach people actively searching for your services with Google Ads and Microsoft Ads. Campaign structure, keywords, targeting, and bidding are shaped around your goals.
Reach relevant audiences through Meta and LinkedIn campaigns, with messaging and creative tailored to your business and the people you want to reach.
Reach people looking for local businesses on Yelp. We review your presence, advertising goals, and budget, then manage campaigns with attention to inquiries and performance.
Campaign-focused copy, images, display ads, and video assets help communicate your offer. Creative is developed and refreshed to fit the agreed campaign scope.
Set up conversion tracking and relevant technical integrations so campaign decisions can be informed by calls, forms, and other valuable customer actions.
Daily monitoring and weekly optimization keep attention on your budget. We refine targeting, search terms, bids, ads, and creative as performance data comes in.
A reporting dashboard and monthly written performance updates help you understand spending, clicks, leads, and cost per lead, along with what changed and what comes next.
How it works
Step 1
We discuss your services, customers, market, and goals, then recommend channels and an advertising budget. You receive a scope and quote before work begins.
Step 2
Market research, account setup, ad creative, tracking, and reporting come together before launch. We confirm access, assets, and the launch schedule with you.
Step 3
We monitor campaigns, optimize weekly, refresh creative, and review performance with you. Your feedback on lead quality helps guide the next round of improvements.
What Makes Us Different
Local service, practical guidance, and dependable help for your website.
A resident of Prescott, AZ for over a decade, we know the area you live and work in.
Call, text, or email directly. No ticket queues or mystery support desks.
We stay small enough to know your business and serve it personally.
Strategy, design, SEO, and development handled by a local experienced professional.
Your website is built with quality and real business impact in mind from the start.
We'll tell you what matters, what can wait, and what is not worth your money.
Paid advertising questions
Straight answers about campaigns, costs, and working with WLDS.
PPC stands for pay-per-click: you pay an advertising platform when someone clicks your ad. Paid search can reach people already looking for your services, while paid social can introduce your business to relevant audiences. Some campaign types use other billing models; we explain the approach recommended for you.
We offer paid search on Google Ads and Microsoft Ads, and paid social on Meta and LinkedIn, as well as Yelp Ads for local businesses. The right mix depends on your customers, goals, and budget. We recommend a focused starting point rather than spreading your budget across every platform.
We provide a quote based on your platforms, campaign scope, creative needs, and advertising budget. Initial setup and ongoing management are separate from the money spent running your ads. Your proposal explains those costs before you commit.
Setup can include market research, account and campaign setup, ad creative, a reporting dashboard, technical integrations, conversion tracking, and a kickoff meeting. Ongoing management includes daily monitoring, weekly optimization, creative refreshes, correspondence, and monthly written performance updates. Your proposal confirms the deliverables for your campaign.
Yes. We can review existing campaigns, tracking, targeting, search terms, creative, and spending to identify opportunities. We use that starting point to recommend what to keep, what to change, and how to measure progress.
Ads can begin bringing traffic once campaigns are approved and running. Learning which clicks become useful inquiries takes time and enough data. Results depend on competition, budget, your offer, and the page visitors reach. We review performance and lead quality with you as the campaign develops.
Not necessarily. A clear, mobile-friendly page with a useful offer and an easy way to contact you can support a campaign. If your landing page needs improvements, WLDS can discuss website support or design work alongside your advertising proposal.
PPC services from Willow Lake Digital Solutions
Tell us what you sell, who you want to reach, and whether you already run ads. We will help you choose a practical next step and prepare a campaign quote.